PlayerProfiler

2D (Graphic Design, Animation)

Targets:

Youtube, Social Media, Website, iOS/Android (FastDraft)

Description:

PlayerProfiler is a sports media company delivering NFL Fantasy Football content across multiple platforms, including YouTube, podcasts, web, and social media. In 2024, the company expanded its offerings with the launch of FastDraft, a football-focused sports betting app.

Software used:

Photoshop, Illustrator, After Effects, Canva

Animations - After Effects / Photoshop / Illustrator

Podcasts on the PlayerProfiler network are initially recorded as live YouTube shows, with the audio later extracted and released in podcast format. In addition to creating the PlayerProfiler Now intro bumper animation (shown above), I also designed an intro animation for one of the network’s flagship podcasts, The Sonic Truth.     

We also launched a series of 20-second FastDraft promotional videos on social media, featuring prominent industry creators sharing why they love Fantasy Football.

(VIDEO) The Sonic Truth show intro
        
(VIDEO) FastDraft Ad: Why Do You Love Fantasy Football?
        

Rookie Guide - Photoshop / Illustrator

Each year, the PlayerProfiler Rookie Guide ranks among the company's top-selling products. In 2024, the decision was made to completely overhaul its design. I was tasked with capturing “all the excitement of an Avengers poster” for the cover, while also creating a bold new template for the interior player pages.

The redesign was a success and was carried forward for the 2025 edition.


Logos - Photoshop / Illustrator

PlayerProfiler hosts over 20 different shows, with new additions regularly joining the lineup.

The brand’s primary colors—blue, yellow, and white—are typically used in show logos to maintain visual consistency. Exceptions are made for shows tied to other properties, such as FastDraft, which may feature alternate color schemes.


YouTube Thumbnail Template Project - Photoshop / Illustrator / Canva

In 2024, PlayerProfiler undertook a complete redesign of YouTube thumbnails for its top shows. I was tasked with creating design templates that could be easily customized in Canva by other artists and producers as they regularly updated show thumbnails.

We ultimately developed two distinct thumbnail styles: 

  • Splash Version (upper gallery): A flexible layout with no fixed rules for logo placement, title positioning, or player imagery.

  • Show Window Version (lower gallery): A structured design featuring a rectangular panel on the left for the show logo and hosts, with the right side dedicated to the player image and thumbnail title.


Social Media Graphics - Photoshop / Illustrator

PlayerProfiler delivers analytics-driven fantasy football advice, using in-house data to uncover interesting stats and insights shared across social media.