Good World Coaching
2D • UI
Targets:
E-commerce Website
Description:
Good World Coaching is an online Life Coaching company dedicated to guiding clients on their personal development journeys.
Programs used:
Photoshop, Illustrator, After Effects, Lottie, CSS
2D
Branding - Illustrator
The client wanted a logo that gave off a friendly vibe while incorporating a call-to-action. The decision to encircle the word "GO" within "GOOD" provided a playful representation of progress, which is a fundamental aspect of the Life Coaching Experience.
Animations - Illustrator / After Effects / Lottie / CSS
From the very beginning, the client emphasized their desire to establish a fun and immersive website, setting it apart from the typically serious and stoic online presence seen in the Life Coaching industry. To achieve this objective, I crafted original and whimsical animations that take center stage on the Good World Coaching website, diverging from the conventional imagery of individuals posing in open fields, gazing at sunsets with outstretched arms.
These playful and informative animations are kept lightweight as they are vector-based Lottie files, ensuring optimal performance while adding a fun touch to the user experience.
UI
Concept Art - Illustrator / Photoshop
The concept of Neon Diver emerged from my fascination with the mysteries concealed in the depths of the ocean. Originally, the vision for Neon Diver leaned towards a horror theme. However, as I delved into transforming the concept into a game, it became evident that shifting the focus towards exploration and puzzle-based gameplay was the ideal direction.
UI
Store Icon - Illustrator
We aimed to create a mobile store icon that captured the essence of the game. Although we explored designs featuring the Neon Diver character, we decided to focus on conveying the game's atmosphere rather than being too literal.
Incorporating the mother octopus into the icon proved effective, as she remains recognizable even at a small size on mobile devices.
Level Select Screen: Players can choose between unlocked levels or attempt to beat the current level to unlock new ones. This screen also allows players to track their game progress and upgrade their divers and boats.
Message In A Bottle Overlay: Keen-eyed players have the opportunity to uncover scattered bottles throughout the game, each containing survivor notes.
Black Box Overlay: Upon discovering a sunken ship, players can activate the black box, which plays back the final thoughts of the deceased Neon Diver pilot.
Level Complete Overlay: After completing a level, players are presented with a summary of their performance.